European fruit and vegetable market trends

The European fruit and vegetable market is experiencing shifts in variety availability and supply chain dynamics. In the apple sector, domestic varieties like Elstar and Braeburn remain dominant, while the Gala variety is gradually exiting the market. Italian and French supplies are supplementing certain categories, and Polish varieties are catering to price-conscious consumers in regions like Berlin.

Pears from Italy maintain a stable market share, while table grapes are widely available from Italy and Turkey. In the citrus category, Spanish Primofiori has become the primary source for lemons as South African supplies decline due to inconsistent quality.

Produce importers are also diversifying their seasonal offerings. Companies such as El Dorado Netherlands and Elite Foods are expanding their assortments. While the conventional sweet potato market has faced oversupply, the organic segment remains more stable. Importers are transitioning between Dutch greenhouse vegetables and supplies from Spain, Turkey, Morocco, and Belgium, including an increased focus on greenhouse vegetables like cucumbers, peppers, and eggplants.