European Union marks 40th European Day with nationwide ad campaign in Germany

To commemorate the 40th anniversary of European Day in 2026, the Europa‑Union Deutschland has launched a nationwide advertising campaign across Germany. The initiative, backed by media company Ströer, will place digital ads on displays in train stations, subway stops and prominent outdoor sites in major cities.

The campaign kicked off on 7 May in Cologne, where EU Commission President Prof. Dr. Andrea Wechsler MdEP recorded a video that will be shared on Ströer’s and the Europa‑Union’s social‑media channels. A countdown runs on 7–8 May, with a higher frequency of ads on 9 May, the official European Day. Organisers invite the public to join by posting photos or videos in front of the displays, and local Europa‑Union branches will hold additional events throughout the month.