Everpure A/NZ targets MSP growth and data sovereignty

Everpure Australia and New Zealand (A/NZ) is increasing its focus on managed service providers (MSPs) and data sovereignty. Alison McQuarrie, the company's partner leader, stated during the Everpure Accelerate event in Melbourne that the vendor is investing in resources, partner programs, and growth opportunities within the fast-growing MSP market.

McQuarrie highlighted the storage-as-a-service market, specifically addressing demand through the Evergreen//One product. A significant driver of this demand is data sovereignty, which involves concerns regarding the jurisdiction of data and access control. The company aims to leverage the established relationships of MSPs, who act as trusted advisors to customers.

Additionally, Everpure is working to reduce friction in the partner experience by implementing new systems and tools designed to streamline processes and allow partners to focus more on customer engagement.