Everpure regional partner strategy in A/NZ

Everpure has initiated a strategic focus on its Australia and New Zealand (A/NZ) partner ecosystem, beginning with the appointment of Alison McQuarrie as the head of partners for the region. McQuarrie, an industry veteran, is tasked with strengthening the vendor’s channel ecosystem and increasing the visibility of the company’s Enterprise Data Cloud to help customers convert AI ambitions into business value.

Following this leadership appointment, the company has expanded its regional strategy to target growth within the managed service provider (MSP) market. During the Everpure Accelerate event in Melbourne, McQuarrie highlighted investments in resources and partner programs specifically aimed at the storage-as-a-service market via the Evergreen//One product.

This expansion is being driven by increasing demand for data sovereignty, involving concerns over data jurisdiction and access control. To support this, Everpure is implementing new systems and tools intended to reduce friction in the partner experience and streamline processes.