Expo 2027 opens first branded store in Belgrade

The first branded Expo 2027 store has opened on Knez Mihailova Street in Belgrade, offering over 200 different items. Danilo Jerinić, director of Ekspo 2027 d.o.o. Beograd, stated that the shop features various branded products, including the official mascots, Rastka and Milica.

The product range is organized into several categories and includes items created in collaboration with the Ethnographic Museum, featuring motifs from Serbian history, culture, and tradition. This initiative aims to promote national heritage alongside Expo symbols.

With 239 days remaining until the start of the exhibition, the company plans to expand its retail presence. Over the next two weeks, additional stores will open in other locations within Belgrade, as well as in Novi Sad, Niš, and Kragujevac. The company also intends to deploy vending machines to ensure branded merchandise is available across Serbia.