Expo 2027 opens new pop-up stores in Novi Sad and Niš

Official Expo 2027 pop-up stores have opened in Novi Sad and Niš, expanding the retail network following the initial launch in Belgrade. The new locations are situated in the Big Fashion-Promenada shopping center in Novi Sad and the Delta Planet shopping center in Niš.

Visitors can choose from over 200 different branded products and souvenirs. The collection includes official mascots, Rastko and Milica, as well as apparel and items inspired by the exhibition theme, ‘Play(ing) for Humanity: Sport and Music for All’. Additionally, special collections developed in collaboration with the National and Ethnographic Museums feature contemporary designs incorporating Serbian history, culture, and tradition.

The Expo 2027 Belgrade specialized exhibition is scheduled to take place from May 15 to August 15, 2027. Following the expansion to Novi Sad and Niš, the next planned opening is in Kragujevac.