FamilyMart and Rakuten Pay launch joint promotional campaign

FamilyMart and Rakuten Payment have announced a joint promotional campaign running from September 1 to September 30, 2026. The campaign rewards customers who meet specific criteria related to the Rakuten Super Point Up (SPU) program and use Rakuten Pay.

To qualify, participants must enter the campaign and complete two actions at FamilyMart locations in Japan: present a Rakuten Point Card and make a monthly purchase of at least 3,000 yen (including tax), followed by at least one payment using Rakuten Pay code payment.

As a reward, customers using Rakuten Pay for the first time will receive a free coupon for ‘Line Socks Convenience White’ from FamilyMart’s original apparel brand, Convenience Wear. Other participants will enter a lottery for a chance to be one of 10,000 winners to receive the same coupon. The socks are priced at 429 yen and feature antibacterial and deodorizing properties.