Rakuten Pay promotional campaigns in Japan

Rakuten Payment Co., Ltd. has initiated a series of promotional campaigns for its Rakuten Pay cashless service in Japan. In late August 2026, the company announced a life-support campaign involving 26 supermarket and drugstore chains. Running from August 30 to December 27, 2026, the program offers up to 10% in Rakuten Points on the last Sunday of each month and up to 3% on days ending in ‘5’. A separate welcome campaign for new or returning users provides 500 points for qualifying transactions through January 2027.

Following this, Rakuten Pay and FamilyMart announced a joint promotion scheduled for September 2026. To participate, customers must use a Rakuten Point Card and make monthly purchases of at least 3,000 yen at FamilyMart, including at least one Rakuten Pay code payment. First-time users receive a free coupon for ‘Line Socks Convenience White’ from FamilyMart’s original brand, while other participants enter a lottery for a chance to win the same item. Additionally, Rakuten Pay is participating in regional cashback campaigns throughout September in Ama City, Aichi Prefecture, and Makurazaki City, Kagoshima Prefecture.

Expanding its retail footprint, Double A Co., Ltd. announced that the Rakuten Point Card will be accepted at 130 of its stores starting September 1, 2026. Participating brands include ORiental TRaffic, WA ORiental TRaffic, MISCH MASCH, and 31 Sons de mode. Customers can earn one point per 200 yen spent and use points at a rate of one point per yen. To commemorate the launch, a campaign running from September 1 to September 16, 2026, will offer 10 times the usual amount of Rakuten Points for qualifying purchases. Users presenting both a Rakuten Point Card and a Double A brand membership card can accumulate both point types simultaneously.