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[BUSINESS] · Japan · 2 sources

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FamilyMart and Shima‑mura launch low‑cost summer apparel and cooling bags in Japan

FamilyMart introduced a new "Convenience Wear" cotton‑linen series, offering shirts and easy‑pants priced under ¥3,000 each. The lightweight garments are marketed as versatile summer attire that can be mixed‑and‑matched or worn as a coordinated set.

Shima‑mura released a budget‑friendly cooling‑enabled shoulder bag for women, priced at ¥1,969. The bag features insulated material that keeps ice frozen for about 20 minutes and includes a mesh pocket and adjustable strap, appealing to shoppers seeking practical summer accessories.