FamilyMart introduces new uniforms and Human Made collaboration

FamilyMart is implementing a major brand transformation in Japan, headlined by a new staff uniform policy and a streetwear collaboration. Starting September 1, the convenience store chain will introduce T-shirt style uniforms across approximately 16,500 stores. This change, part of the ‘Next FamilyMart Project’, aims to address labor shortages by offering more flexibility in staff appearance, including relaxed rules on hair color and the allowance of religious attire like hijabs.

Simultaneously, FamilyMart is continuing its partnership with lifestyle brand Human Made, founded by Nigo. The third installment of this collaboration features a limited-edition Cup Noodle design by Nissin Foods. The packaging includes iconic Human Made graphics, such as a polar bear illustration under the lid. To promote the launch, a campaign will offer exclusive branded merchandise, including stickers, clear files, forks, and eco-bags, to customers who purchase the limited products.