FamilyMart apparel and workplace policy updates

FamilyMart is expanding its ‘Convenience Wear’ apparel brand and lifestyle offerings through various initiatives in Japan. In early August, the company launched a limited-edition collection of socks, towels, and snacks inspired by the TBS drama VIVANT. Building on its apparel strategy, FamilyMart announced a significant overhaul of its store staff uniforms scheduled for September 1, introducing T-shirt-based uniforms designed by Kohri Ochiai across approximately 16,500 stores to improve mobility and create a casual appearance.

To combat labor shortages, the company is implementing the ‘Famima Code,’ a policy relaxing grooming standards to allow for greater individual expression, such as hair color and religious headwear. The policy also introduces ‘working names’ and ‘announcement badges’ to assist staff with disabilities. To improve retention, FamilyMart has restructured its qualification system into ‘Basic’ and ‘Advance’ tiers and aims to increase job applications by 50%.

As part of its ‘Next FamilyMart Project’ and upcoming 45th anniversary, the company has announced a third collaboration with the lifestyle brand HUMAN MADE, directed by NIGO®. This partnership includes a limited-edition ‘Cup Noodle HUMAN MADE’ featuring custom branding and polar bear graphics, launching September 1, 2026. To promote this launch, a campaign will offer exclusive branded merchandise, including stickers, clear files, forks, and eco-bags, to customers who purchase the limited products. Additionally, the company is expanding its ‘FAMIMA’ brand with official character merchandise and applying its ‘Famima-aji’ flavor profile to soft rice crackers. The ‘Convenience Wear’ brand continues to grow, with new autumn-colored items arriving alongside a long-term strategy to expand its tops lineup and launch a pet products category by February 2027.