FamilyMart launches 45% volume increase campaign

FamilyMart is conducting a special promotional campaign titled ‘Okawari 45% Increase Strategy,’ which offers popular products with 45% more volume at their original prices. To celebrate the company’s upcoming 45th anniversary in September, the retailer is holding this campaign twice in one year for the first time.

The first week of the promotion, which began on August 4, saw significant sales surges. For example, sales of the ‘Plenty Ham Sandwich’ increased approximately 13.5 times compared to normal quantities, while ‘Famima The Crepe Raw Chocolate’ saw a 12.8-fold increase.

The second phase of the campaign, starting August 11, focuses on larger-sized items suitable for sharing during the Obon holiday period. Featured products include a 45% increased ‘3-Color Soboro & Chicken Nanban Bento,’ a large-portion meat sauce pasta, and takoyaki. Other items include Akagi ‘Taberu Bokujo Milk’ ice cream and a 950ml version of Afternoon Tea-supervised white peach flavored rooibos tea. These items are available in limited quantities and are expected to sell out quickly.