FamilyMart launches 45th anniversary collaboration festival and sales

FamilyMart is celebrating its 45th anniversary with a large-scale “Collaboration Festival,” featuring 18 different products developed alongside 15 major Japanese companies. The first wave of products achieved over 4.5 million sales within five days. The second wave, launched on September 8, includes unique items such as “Nama Peyoung Sauce Yakisoba,” a chilled noodle version of the famous brand, and “Famichiki” flavored with Mizkan’s Ajipon citrus seasoning.

In addition to the collaboration series, the retailer has reintroduced its popular “Nama Canelé Stick Cake” in a new, easier-to-eat shape. To support customers facing rising prices, FamilyMart is also running an “Ochugen Imperfect Sale” on its online store. This initiative offers discounts of up to 58% on surplus gift items, such as detergents and canned crab, to reduce food loss and provide economic relief.

Promotional campaigns are also active, including “buy one, get one” offers on various beverages and snacks through the Famipay app, available at most locations except Okinawa.