FamilyMart launches cheese-themed food campaign in Japan

FamilyMart has launched the third installment of its ‘Haitoku Meshi’ (sinful food) campaign, focusing on cheese-centric products. Starting September 15, the retailer is releasing six different items nationwide that feature heavy use of cheese sauces and shredded cheese.

The new lineup includes a cheese sauce beef rice sandwich onigiri, a pork yakiniku bowl topped with a blend of cheddar, gouda, and mozzarella, and a carbonara pasta enhanced with garlic and multiple types of cheese. Other offerings include a garlic and pork cheese tortilla, a four-cheese gratin, and cheese-topped takoyaki.