[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

3 clusters · 10 sources · 31 days · First seen · Last updated

FamilyMart promotional food campaigns in Japan

Overview

FamilyMart has initiated several promotional campaigns in Japan involving limited-edition food products.

In mid-September, the retailer launched the third installment of its ‘Haitoku Meshi’ (sinful food) campaign, which featured a variety of cheese-centric items such as beef rice sandwiches, pork yakiniku bowls, and carbonara pasta.

Following this, the company began celebrating the 20th anniversary of its ‘Famichiki’ boneless fried chicken. Starting September 29, 2026, approximately 16,500 locations began the sequential release of three ‘Adult Famichiki’ flavors—Smoky Pepper, Sesame Sansho, and Pizza—designed to pair with alcohol. The anniversary also includes the revival of the ‘Famichiki at Home Set’ through the company’s online store and the official designation of October 17 as ‘Famichiki Day’ by the Japan Anniversary Association.

By mid-October, the ‘Otona Famichiki’ limited-edition series had surpassed 4.25 million units in cumulative sales. To commemorate ‘Famichiki Day,’ FamilyMart scheduled a two-day event on October 16 and 17, during which approximately 13,700 stores nationwide offered ‘freshly made’ Famichiki guaranteed to have been cooked within the last 30 minutes. Additionally, a collaboration campaign with Sapporo Beer ran from October 15 to October 19, offering prizes such as branded mugs and cases of Sapporo Black Label beer to social media participants.

Entities

FamilyMart · Japan Anniversary Association · Sapporo Beer · Tsukiji Gindaco · Kotaro Yoshida

Timeline

  1. [BUSINESS] 3 sources
    FamilyMart celebrates 20th anniversary of Famichiki with new flavors and promotions

    FamilyMart celebrates 20 years of Famichiki with the release of a new pizza-flavored variety and a two-day event offering freshly cooked chicken at thousands of stores nationwide.

  2. [BUSINESS] 7 sources
    FamilyMart celebrates 20th anniversary of Famichiki with new flavors

    FamilyMart is celebrating the 20th anniversary of its Famichiki fried chicken with three new limited-edition flavors and the revival of its home cooking set in Japan.

  3. [BUSINESS] 2 sources
    FamilyMart launches cheese-themed food campaign in Japan

    FamilyMart has launched its third ‘Haitoku Meshi’ campaign in Japan, featuring six new cheese-focused menu items including beef rice onigiri, pork yakiniku bowls, and carbonara pasta.

Sources

ascii.jp · b.kyodo.co.jp · cho-animedia.jp · hochi.news · lmaga.jp · news.mynavi.jp · prtimes.jp · ryutsuu.biz · the-miyanichi.co.jp · weekly.ascii.jp

This summary has been updated 1 time: see revision history