FamilyMart launches Japan-wide Pokemon Frenda campaign with exclusive Mega Rayquaza and Pikachu‑Zeraora picks

FamilyMart in Japan will run a nationwide promotion for the arcade game Pokemon Frenda starting 11 August 2026. Shoppers who buy two designated frozen FamilyMart sweets can receive a special “Special Frenda Pick” featuring Mega Rayquaza, while purchasing three pieces of any bread qualifies them for a Pikachu & Zeraora pick. The first phase runs from 10:00 a.m. on 11 August until 24 August; the second phase runs from 10:00 a.m. on 25 August through 7 September. The promotional items can be inserted into the Pokemon Frenda machine to unlock the corresponding Pokémon in the game.

The campaign will be available at all roughly 16,400 FamilyMart locations across Japan. Pokemon Frenda is a kid‑focused amusement cabinet co‑developed by Takara Tomy Arts and Marvelous, launched in July 2024, allowing two players to battle and capture Pokémon on large twin screens.