FamilyMart launches monthly FamiPay reward campaign for POSA cards

FamilyMart has launched a monthly campaign offering a 1.5% reward in limited-time FamilyMart points for customers purchasing specific POSA cards and smartphone prepaid services using the FamiPay app. The campaign is scheduled to run from the 25th of each month through the 3rd of the following month, starting with an initial period from September 25 to October 3, 2026.

Target products include various POSA cards, smartphone prepaid services, and Apple Account charges at registers. This initiative is part of the company’s ‘Ichiban Challenge’ following its 45th anniversary, aimed at supporting cashless lifestyles and consumer reward programs. When combined with the existing 10% reward campaign held every Friday, customers can receive a total of up to 11.5% in limited-time points.