FamilyMart launches Pokémon Frenda promotional campaign

FamilyMart is launching a promotional campaign for the kids' amusement machine Pokémon Frenda across its nationwide stores in Japan. Customers can obtain exclusive, specially designed ‘Special Frenda Picks’ by purchasing specific products.

The campaign is divided into two phases:

Phase one runs from August 11 to August 24. Customers who purchase two Famimaru refrigerated sweets will receive a Special Frenda Pick featuring Rayquaza (Mega Rayquaza).

Phase two runs from August 25 to September 7. Customers who purchase three items from the bakery/bread category will receive a Special Frenda Pick featuring Pikachu and Zeraora.

Once these picks are inserted into a Pokémon Frenda machine, the respective Pokémon appear in the game. The promotion is available while supplies last.