FamilyMart launches record 18-product collaboration festival

FamilyMart is launching a large-scale collaboration campaign, ‘Famima Collaboration Festival,’ to celebrate its 45th anniversary. The initiative features a record-breaking 18 different products developed in partnership with 15 well-known companies.

The campaign aims to increase daily sales by 5% to 10% within target categories. Featured products include ‘Famichiki’ with Ebara Yakiniku sauce, a Godiva-supervised Opera Chocolate Frappe, and various items from Nissin Foods, Lotte, and Meiji. The product rollout is split into two phases, with the first batch of 11 items launching on September 1 and the remaining 7 items on September 8.