Fanta and Lidl launch new consumer product promotions

Fanta has launched a Halloween-themed marketing campaign in Brazil, focusing on collectible products and digital engagement. The centerpiece of the initiative is a limited-edition series of thermal cups that change color based on the temperature of the beverage. The strategy includes digital activations, social media challenges using the hashtag #HalloweenComFanta, and influencer partnerships to drive consumer interaction during October.

In Portugal, Lidl has introduced a new SilverCrest electric citrus juicer priced at 22.99 euros. The 85W appliance features a 2-in-1 pressing cone suitable for various fruit sizes, an anti-drip stainless steel spout, and a seed filter. The product is part of a broader range of retro-style kitchenware being offered by the retailer.