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[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 5 sources · 8 days · First seen · Last updated

Consumer product and retail initiatives

Overview

Alimentos Real has initiated a marketing campaign in Ecuador titled ‘Los Congelados también son Real’ to promote its frozen food variety. The campaign focuses on encouraging frequent freezer use by highlighting products such as shrimp, shrimp burgers, and various fish fillets, including tilapia, tuna, wahoo, and hake from the Argentine Atlantic.

Concurrently, Lidl announced the release of three Silvercrest transparent refrigerator organizers, priced at under 2.50 euros each, intended to improve food visibility and organization.

Entities

LIDL · Silvercrest · Alimentos Real · Fanta

Timeline

  1. [BUSINESS] 2 sources
    Alimentos Real and Lidl announce new consumer product initiatives

    Alimentos Real launches a frozen food campaign in Ecuador, while Lidl introduces affordable Silvercrest refrigerator organizers on October 16.

  2. [BUSINESS] 3 sources
    Fanta and Lidl launch new consumer product promotions

    Fanta is launching color-changing thermal cups for a Halloween campaign in Brazil, while Lidl introduces a budget-friendly SilverCrest electric juicer in Portugal.

Sources

decoracion.trendencias.com · epgrupo.com.br · leak.pt · magazine-hd.com · queondagye.com