Fast-food chains compete with seasonal moon viewing burgers in Japan

Major fast-food chains in Japan are competing with seasonal ‘moon viewing’ (tsukimi) themed menus. This year's offerings include diverse flavors and styles across several prominent brands.

McDonald's is celebrating the 35th anniversary of its moon viewing burger with the ‘Aburi Gyu Sukiyaki-fu Tsukimi’, which features a beef patty, egg, bacon, and sukiyaki-style filling. Mos Burger has updated its ‘Tsukimi Focaccia’ with a new ‘Golden Cheese Sauce’ and a sausage, creating a flavor profile similar to carbonara.

KFC has introduced the ‘Torori Tsukimi Wafu Katsu Burger Kobore Tartar’, which features an increased amount of tartar sauce paired with a Japanese-style chicken cutlet and a soft omelet. Wendy's has also entered the market with its ‘NY Tsukimi Mocchi Burger’, which has gained significant attention on social media.