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4 clusters · 17 sources · 3 days · First seen 6 days ago · Last updated 3 days ago

Seasonal food and confectionery launches in Japan

Overview

Japanese food and confectionery brands are introducing various seasonal and limited-edition products. In celebration of the Otsukimi moon-viewing tradition, retailers such as Pizza-La have released items like the ‘Sakutto Tsukimi Pie’ and mochi-based pizzas. Pizza Hut is also joining the trend with a ‘Sukiyaki Tsukimi Pizza’ featuring beef sukiyaki and shungiku, alongside a Teriyaki Mayo Tsukimi Pizza, available through November 1, 2026. Domino's Pizza is launching a ‘Guilty Tsukimi’ series, offering large sets of egg tarts and three types of cheese sauces inspired by moon phases. Other participating chains include Zetria, with its beef and egg ‘Tsukimi Series’, and Pronto Corporation, which is partnering with Kagome to offer an ‘Otsukimi Demi Cheese’ breakfast sandwich.

McDonald's Japan is marking the 35th anniversary of its Tsukimi series starting September 2, introducing items such as the ‘Aburi Gyu Sukiyaki-style Tsukimi’ and seasonal moon-viewing pies. KFC Japan has released its ‘Torori Tsukimi’ series, which features increased egg yolk sauce in burgers and a triple-layered Japanese-style chicken cutlet burger. Zesseria is also participating with moon-themed offerings, including a ‘Zesshin Tsukimi Burger’.

Beard Papa is re-releasing its ‘Tsukimi Shu’ dessert, while Osaka Ohsho is offering ‘Ironclad Chicken Miso Katsu Fried Rice’ until September 25, 2026. Confectionery brands are also launching autumn-themed collections. Pierre Marcolini is debuting a ‘Merci de tout Cœur’ collection on September 1, 2026, utilizing regional ingredients like Fukushima white miso and Tokushima yuzu. Kuriko Co., Ltd. is introducing limited-edition ‘Chiikawa Yaki’ flavors—Momonga, Kurimanju, and Rakko—starting August 31, 2026.

Additional autumn dessert launches include Big Boy Japan’s ‘Mitsu-imo Mont Blanc Fudge Sundae’ and Monteur’s ‘Luxurious Mont Blanc Dorayaki’ using ‘Kuma Chestnut’. Monteur will also offer ‘Moon Viewing’ themed dorayaki and will donate a portion of September sales to earthquake relief in Kumamoto.

Entities

Kagome · Osaka Ohsho · Nagano · Pizza Hut Japan · Kuriko

Timeline

3 days ago

[BUSINESS] 10 sources
Japanese food chains launch seasonal Tsukimi menus
Japanese restaurant chains, including McDonald's, KFC, and Domino's, have launched seasonal “Tsukimi” menus featuring egg-based products to celebrate the autumn moon-viewing tradition.
5 days ago

[CULTURE] 7 sources
Chiikawa-yaki announces autumn limited edition seasonal menu
Chiikawa-yaki is releasing autumn-themed limited edition flavors including sweet potato, chestnut, and pumpkin starting August 31, 2026, at select Japanese locations.
6 days ago

[BUSINESS] 4 sources
Japanese chocolate brands launch seasonal limited-edition menus
Japanese chocolate brands Pierre Marcolini and meiji THE Cacao are launching seasonal menus, featuring autumn flavors like miso and yuzu, and summer collaborations with specialty coffee shops.
6 days ago

[CULTURE] 2 sources
Japanese food brands launch seasonal Otsukimi sweets
Japanese food brands Pizza-La and Beard Papa are releasing limited-edition seasonal sweets, including mochi-filled pies and cream puffs, to celebrate the traditional Otsukimi moon-viewing season.

Sources

animebox.jp · ascii.jp · bg-mania.jp · dtimes.jp · fanfunfukuoka.nishinippon.co.jp · foodbeast.com · game.watch.impress.co.jp · gourmetbiz.net · inside-games.jp · lmaga.jp · pashplus.jp · prtimes.jp · release.traicy.com · rocketnews24.com · ryutsuu.biz · soranews24.com · weekly.ascii.jp

This summary has been updated 5 times: see revision history