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8 clusters · 25 sources · 31 days · First seen · Last updated

Seasonal food and confectionery launches in Japan

Overview

Japanese food and confectionery brands are introducing various seasonal and limited-edition products for the autumn 2026 season. In celebration of the Otsukimi moon-viewing tradition, retailers such as Pizza-La have released items like the ‘Sakutto Tsukimi Pie’ and mochi-based pizzas. Pizza Hut is also participating with a ‘Sukiyaki Tsukimi Pizza’ and a Teriyaki Mayo Tsukimi Pizza, available through November 1, 2026. Domino's Pizza is launching a ‘Guilty Tsukimi’ series featuring egg tarts and cheese sauces inspired by moon phases. Other participating chains include Zetria, Pronto Corporation, KFC Japan, and Zesseria.

McDonald's Japan is marking the 35th anniversary of its Tsukimi series starting September 2, introducing an eight-item lineup including the ‘Aburi Gyu Sukiyaki-style Tsukimi’ and seasonal moon-viewing pies. This is supported by a marketing collaboration with Uber Eats Japan. From September 4 to September 23, Uber Eats will offer a 10% discount on the delivery-exclusive ‘Onegai Otsukimi LL Set’ at participating locations.

Competition among fast-food chains has intensified with diverse menu styles. KFC Japan has introduced the ‘Torori Tsukimi Wafu Katsu Burger Kobore Tartar’, featuring a Japanese-style chicken cutlet, a soft omelet, and increased tartar sauce. Mos Burger has updated its ‘Tsukimi Focaccia’ with a sausage and a new ‘Golden Cheese Sauce’ to create a flavor profile similar to carbonara. Additionally, Wendy's has entered the market with its ‘NY Tsukimi Mocchi Burger’, which has gained significant attention on social media.

Other brands include Lotte, which launched a limited-edition ‘Yukimi Daifuku Otsukimi Edition’, and Raamen Kagetsu Arashi, which introduced the ‘Arashi Genkotsu Ramen Stamina Tsukimi’.

Entities

McDonald's Japan · Mos Burger · McDonald's · Kagome · Raamen Kagetsu Arashi

Timeline

  1. [BUSINESS] 2 sources
    Fast-food chains compete with seasonal moon viewing burgers in Japan

    Japanese fast-food chains including McDonald's, Mos Burger, KFC, and Wendy's are competing with various seasonal ‘moon viewing’ themed burgers and menus.

  2. [CULTURE] 2 sources
    Japanese food brands launch seasonal Otsukimi-themed products

    Japanese food companies Lotte and Raamen Kagetsu Arashi are releasing seasonal Otsukimi-themed products, including moon-shaped mochi treats and egg-topped ramen.

  3. [BUSINESS] 3 sources
    Uber Eats Japan and McDonald's announce first Tsukimi Burger collaboration

    Uber Eats Japan is launching its first collaboration with McDonald's Japan, featuring the seasonal Tsukimi Burger and a 10% discount on specific delivery sets through September 2026.

  4. [BUSINESS] 13 sources
    Japan food chains launch seasonal Tsukimi menus amid rising egg costs

    Japanese food chains including McDonald's, Denny's, and Mos Burger are launching seasonal 'Tsukimi' menus for autumn 2026, despite rising egg prices driven by inflation and production costs.

  5. [BUSINESS] 10 sources
    Japanese food chains launch seasonal Tsukimi menus

    Japanese restaurant chains, including McDonald's, KFC, and Domino's, have launched seasonal “Tsukimi” menus featuring egg-based products to celebrate the autumn moon-viewing tradition.

  6. [CULTURE] 7 sources
    Chiikawa-yaki announces autumn limited edition seasonal menu

    Chiikawa-yaki is releasing autumn-themed limited edition flavors including sweet potato, chestnut, and pumpkin starting August 31, 2026, at select Japanese locations.

  7. [BUSINESS] 4 sources
    Japanese chocolate brands launch seasonal limited-edition menus

    Japanese chocolate brands Pierre Marcolini and meiji THE Cacao are launching seasonal menus, featuring autumn flavors like miso and yuzu, and summer collaborations with specialty coffee shops.

  8. [CULTURE] 2 sources
    Japanese food brands launch seasonal Otsukimi sweets

    Japanese food brands Pizza-La and Beard Papa are releasing limited-edition seasonal sweets, including mochi-filled pies and cream puffs, to celebrate the traditional Otsukimi moon-viewing season.

Sources

animebox.jp · ascii.jp · bg-mania.jp · dtimes.jp · fanfunfukuoka.nishinippon.co.jp · fmotsu.com · foodbeast.com · game.watch.impress.co.jp · gourmetbiz.net · inside-games.jp · japan.cnet.com · kobe-journal.com · lmaga.jp · news.cube-soft.jp · news.mynavi.jp · pashplus.jp · prtimes.jp · rbbtoday.com · release.traicy.com · rocketnews24.com · ryutsuu.biz · soranews24.com · the-miyanichi.co.jp · thefirsttimes.jp · weekly.ascii.jp

This summary has been updated 10 times: see revision history