FC Barcelona partners with Google for AI and mobile technology

FC Barcelona has entered into a strategic partnership with Google to integrate advanced technology into the club’s operations and fan engagement. Under the agreement, Google Gemini will serve as the official consumer AI partner, while Google Pixel will become the club’s official mobile phone partner.

The collaboration aims to transform how fans interact with the club’s men’s and women’s teams. Google Gemini will be used to provide deep analytical insights, data, and interactive perspectives on matches and club news that go beyond traditional reporting. One planned initiative includes using Gemini to collect and process stadium anthems through crowdsourcing to involve the global fanbase in shaping the matchday atmosphere.

Additionally, Google Pixel devices will be utilized to capture exclusive daily content, including footage from training sessions, match days, and locker rooms. This hardware will be integrated into the club’s digital media channels and visual communications to create a more organic content creation process.