FEIHE AceKid showcases production transparency in China

FEIHE AceKid has launched the #CekTransparansiAceKid campaign, featuring the Ace Fresh Journey initiative to demonstrate production transparency to parents. The program invited over 30 Indonesian parents, experts, and brand ambassador Denny Sumargo to observe the company’s production ecosystem in China.

Participants visited the FEIHE dairy farms in Qiqihar and a smart factory in Harbin. The tour covered the entire production cycle, including milking processes, fresh milk collection, manufacturing, and quality control measures. At the Qiqihar farms, environmental conditions such as temperature and music are utilized to maintain a calm atmosphere for the cows.

Lucky Zheng, Marketing Director of FEIHE AceKid Indonesia, stated that the initiative aims to provide parents with a comprehensive understanding of product quality and safety beyond what is listed on packaging. The campaign seeks to validate the brand’s commitment to the principle of ‘From Fresh Milk, Better Nutrition’ by showing the direct journey from farm to finished formula.