Fenty Beauty launches new foundation with UK pop-up tour

Fenty Beauty has launched the Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, a complete reinvention of its original foundation line. The new product features a breathable polymer blend designed to move with the skin and offers 50 shades developed to resist oxidation and withstand humidity, sweat, and water.

To support the launch, the brand is conducting a four-city UK pop-up tour called the ‘Fluid Flex Gym’ throughout September and October. The tour includes stops in London at Covent Garden, Manchester at Exchange Square, Birmingham at the Bullring, and Liverpool at Paradise Place. Visitors can receive personalized shade matching from professional makeup artists, try the new formula, and access complimentary samples.