[CLSTR]
< Back to situations

Monitor this situation.

[SITUATION] · [QUIET] · [BUSINESS]

2 clusters · 3 sources · 16 days · First seen · Last updated

Fenty Beauty Pro Filt’r foundation relaunch

Overview

Fenty Beauty has introduced the Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, a product intended to replace the brand’s original Pro Filt’r lineup. The new formula utilizes Fluid Flex Foundation Technology and a breathable polymer blend designed to move with facial expressions to prevent creasing. The collection features 50 shades with an expanded range of undertones, including neutral, cool, warm, golden, peach, and olive, to address previous consumer feedback regarding weight and undertone accuracy.

To support the launch, the brand is conducting a four-city UK pop-up tour titled the ‘Fluid Flex Gym’ during September and October. The tour includes stops in London, Manchester, Birmingham, and Liverpool, where customers can access professional shade matching and product samples.

Entities

Fenty Beauty · Birmingham · Liverpool · London · Rihanna

Timeline

  1. 8 days ago

    [BUSINESS] 3 sources
    Fenty Beauty launches new foundation with UK pop-up tour

    Fenty Beauty is launching its new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation with a four-city UK pop-up tour across London, Manchester, Birmingham, and Liverpool.

  2. 23 days ago

    [BUSINESS] 7 sources
    Fenty Beauty launches new Pro Filt’r Fluid Flex foundation

    Fenty Beauty is launching the Pro Filt’r Fluid Flex Foundation, featuring a rebuilt 50-shade range and a lightweight, natural matte formula designed to move with the skin.

Sources

365retail.co.uk · london-post.co.uk · stylist.co.uk