Fenty Beauty launches new Pro Filt’r Fluid Flex foundation

Fenty Beauty has announced the launch of its new Pro Filt’r Fluid Flex Natural Matte Longwear Foundation, a product designed to replace the brand’s original Pro Filt’r lineup. The new formula features Fluid Flex Foundation Technology, which is intended to stretch with facial movements to prevent creasing while providing medium, buildable coverage with a natural matte finish.

In response to consumer feedback regarding the original formula being too heavy for daily use and leaning too warm in its undertones, the brand has rebuilt its shade range from the ground up. The new collection includes 50 shades with an expanded variety of neutral, cool, warm, golden, peach, and olive undertones. The product is designed to resist sweat, humidity, and transfer for up to 12 hours and includes starfruit extract to assist with oil control.