Ferrari electric Luce model faces backlash over design and price

Ferrari's first electric car, the Luce, has attracted sharp criticism for its appearance and premium price tag of about $640,000. Critics compare its glass‑roof styling to a vacuum cleaner and question the $400‑500k price range.

Former Ferrari chairman Luca di Montezemolo publicly expressed disappointment, while CEO Benedetto Vigna defended the project as innovative despite lacking immediate consensus. Designers Jony Ive and Marc Newson, formerly of Apple, were involved in the car’s development, prompting industry experts to argue that industrial designers are ill‑suited for automotive design.

The controversy has affected the company's market perception, with Ferrari’s stock price falling roughly 8 % following the negative coverage.