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Ferrari Luce launch, China debut, and record Monterey sale
Overview
Ferrari’s first fully electric grand tourer, the Luce, debuted in late May 2026. Designed by Jony Ive and Marc Newson through the LoveFrom studio, the model features a four-motor layout delivering over 1,000 hp and a range of more than 530 km. Despite initial design criticism that caused Ferrari’s share price to dip by approximately 8%, the model quickly sold out its limited run of fewer than 500 units by early July, meeting its 2026 sales target. Demand was driven significantly by the Chinese market, which accounts for roughly 20% of the order book.
In mid-August 2026, the Luce’s showcase chassis, “Chassis 0,” sold for a record-breaking $40 million at an RM Sotheby’s auction in Monterey, far exceeding its initial $1.1 million estimate. The purchaser was identified as American billionaire Herbert Wertheim, and proceeds were earmarked for the Ferrari Foundation to support technical education.
By October 2026, Ferrari officially announced a starting price of $560,800 for the Luce. Technical specifications confirmed a 122-kWh battery, a 0 to 100 km/h acceleration time of 2.5 seconds, and a top speed of 310 km/h.
In November 2026, during the company’s third-quarter earnings call, CEO Benedetto Vigna confirmed that the Luce has already sold out its entire 2027 production allocation. While the vehicle’s departure from traditional Ferrari silhouettes and its five-seat configuration sparked aesthetic debate, Vigna noted that private presentations to potential clients revealed an “extremely positive reception.” Consequently, new customers face a waiting period of approximately one year. While Ferrari has not disclosed specific production volumes, reports suggest a long-term target of selling 2,500 units by 2030. The vehicle is expected to begin its first deliveries in the fourth quarter of 2026.
Entities
Ferrari · Jony Ive · LoveFrom · Luce · Benedetto Vigna
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 26 SOURCES] Ferrari set an annual sales target of just under 500 Luce units for 2026.
- [● 26 SOURCES] Ferrari sold out its entire 2026 Luce allocation within about two months of launch.
- [● 25 SOURCES] Ferrari reached its 2026 Luce sales target within two months of launch, by early July.
- [● 25 SOURCES] The base price of the Ferrari Luce is €550,000 (about $600,000).
- [● 25 SOURCES] Around 20 % of Luce orders are allocated to China, with the 88 units designated for China sold out quickly.
- [● 25 SOURCES] The Luce was designed by Jony Ive and Marc Newson through their LoveFrom studio.
- [● 24 SOURCES] Ferrari shares fell between 6 % and 8 % after the Luce launch.
- [● 24 SOURCES] Ferrari aims to sell about 2,500 Luce units by 2030.
- [● 18 SOURCES] Ferrari plans to begin delivering the Luce to customers in October 2026.
Timeline
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[BUSINESS] 3 sourcesFerrari Luce electric model sold out for 2027 production
Ferrari's first fully electric model, the Luce, is already sold out for its 2027 production run despite initial design controversy.
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[BUSINESS] 12 sourcesFerrari Luce electric vehicle sells out 2027 production capacity
Ferrari’s first electric vehicle, the Luce, has fully sold out its 2027 production capacity despite polarizing design reviews. First deliveries are expected in late 2026.
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[BUSINESS] 3 sourcesFerrari Luce electric vehicle pricing and specifications revealed
Ferrari has announced details for its first electric model, the Luce. Priced at $560,800, the quad-motor EV features 1,035 hp and a 530 km WLTP range.
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[BUSINESS] 5 sourcesFerrari announces $560,800 starting price for Luce EV
Ferrari has set the starting price for its first electric vehicle, the Luce, at $560,800. The 1,035-horsepower EV is expected to arrive in the U.S. in early 2027.
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[BUSINESS] 2 sourcesFerrari designer Jony Ive defends Luce electric car aesthetics
Designer Jony Ive defends the controversial aesthetics of the Ferrari Luce, the brand's first electric vehicle, emphasizing the need for innovation over imitation.
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[BUSINESS] 6 sourcesFerrari navigates luxury market shift toward electric vehicles
Ferrari is balancing high-consumption V12 models like the Purosangue with the commercial success of its new electric Luce, designed by Jony Ive, targeting new wealthy demographics.
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[BUSINESS] 6 sourcesFerrari President discusses the origins of the electric Ferrari Luce
Ferrari President John Elkann revealed that the development of the electric Ferrari Luce was sparked by a 2016 conversation with Jeff Bezos and designed in collaboration with Jony Ive.
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[BUSINESS] 2 sourcesFerrari Luce electric vehicle sparks auction record and tuning interest
Ferrari's first electric model, the Luce, has made headlines with a 33.5 million euro auction sale and growing interest from luxury aftermarket tuners like Vossen Wheels.
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[BUSINESS] 2 sourcesFerrari Luce electric supercar spotted in Hong Kong
Ferrari's first electric supercar, the Luce, has been spotted in Hong Kong as the brand targets new markets. The model has sparked design debates and seen early commercial success.
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[BUSINESS] 2 sourcesFerrari Luce electric supercar sells for record $40 million
Ferrari’s first electric supercar, the Luce, sold for a record $40 million at a Sotheby’s auction in Monterey, California, purchased by philanthropist Herbert Wertheim.
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[BUSINESS] 3 sourcesFerrari Luce electric car sells for record $40 million at auction
The first Ferrari Luce electric vehicle, ‘Chassis 0’, sold at auction for a record-breaking $40 million. The proceeds will be donated to the Ferrari Foundation for educational programs.
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[BUSINESS] 7 sourcesFerrari Luce electric car sells for $40 million at auction
Ferrari’s first fully electric model, the Luce ‘Chassis 0’, sold for $40 million at a California auction to billionaire Herbert Wertheim, with all proceeds going to the Ferrari Foundation.
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[BUSINESS] 19 sourcesFerrari Luce electric car sells for record $40 million
Ferrari’s first electric production model, the Luce ‘Chassis 0’, sold for a record-breaking $40 million at a California auction, with proceeds benefiting the Ferrari Foundation.
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[BUSINESS] 29 sourcesFerrari Luce electric supercar sells for record $40 million
The first Ferrari Luce electric supercar, “Chassis 0,” sold for a record $40 million at a Monterey Car Week charity auction. Proceeds will benefit the Ferrari Foundation's educational programs.
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[BUSINESS] 171 sourcesFerrari Luce electric car sells for record $40 million at auction
Ferrari's first electric car, the Luce 'Chassis 0', sold for a record $40 million at a Monterey auction, with all proceeds benefiting the Ferrari Foundation's educational programs.
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[BUSINESS] 3 sourcesFerrari enters EV era with Luce electric model
Ferrari is entering the EV market with the Luce, a high-performance electric model featuring 1,035 horsepower. Despite initial design criticism and stock volatility, early production units have sold out.
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[BUSINESS] 3 sourcesFerrari auction in Monterey features seven iconic hypercars
Seven iconic Ferraris, including the 288 GTO and Luce “Chassis 0,” will be auctioned in Monterey, California, on Aug 14‑15, 2026, featuring low‑mileage examples and famous former owners.
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[BUSINESS] 5 sourcesFerrari launches limited‑edition Luce electric sedan in China for $586,600
Ferrari unveiled the limited‑edition Luce electric sedan in China, pricing it at $586,600 for 88 units—all sold—7% below the European price, positioning it as a 5‑seat grand tourer against BYD and GAC rivals.
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[BUSINESS] 4 sourcesFerrari lifts earnings outlook as AI‑driven wealth fuels demand for ultra‑personalised supercars
Ferrari raised its 2026 earnings forecast to €2.97 bn, boosted by limited‑edition models and AI‑driven demand for personalised options, while preparing its first electric car, the Luce.
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[BUSINESS] 45 sourcesFerrari Luce meets 2026 sales target, all units sold
Ferrari’s all‑electric Luce sold out its sub‑500 2026 target in two months, driven by strong Chinese demand; CEO Vigna confirmed the goal was met and bio‑fuel tests are underway.
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[BUSINESS] 47 sourcesFerrari Luce meets 2026 sales target within two months despite design criticism
Ferrari’s Luce hit its sub‑500‑unit 2026 sales target within two months, driven by strong Chinese demand, despite design backlash and a 6‑8 % share dip.
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[TECHNOLOGY] 2 sourcesGoodwood Festival of Speed features historic GT40 reunion and unveils Ferrari Luce electric car
Goodwood Festival of Speed showcased a historic GT40 reunion and debuted Ferrari's first electric car, the Luce, already sold out through 2027.
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[BUSINESS] 3 sourcesFerrari rare models set for Monterey auction in August
Ferrari will auction its first electric Luce and a trio of low‑mileage classic Ferraris in Monterey on August 15, with proceeds to charity and high‑profile collectors expected.
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[TECHNOLOGY] 2 sourcesFerrari unveils electric supercar Luce, tested by Hamilton and Leclerc
Ferrari’s new fully electric supercar Luce, producing 1,050 hp and 0‑100 km/h in 2.5 s, was test‑driven by Lewis Hamilton and Charles Leclerc, sparking mixed market reactions.
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[BUSINESS] 10 sourcesFerrari Luce first production model expected to fetch over $1 million at Monterey auction
Ferrari’s first production electric model, the Luce chassis 0, will be auctioned at Monterey Car Week, with expectations to exceed $1.1 million; proceeds go to the Ferrari Foundation.
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[BUSINESS] 5 sourcesFerrari Luce electric car faces intense criticism despite marketing boost
Ferrari’s first electric model, the Luce, sparked strong criticism but marketing chief sees the backlash as free advertising; sales will remain voluntary.
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[BUSINESS] 9 sourcesFerrari Luce electric supercar sparks controversy, auction and market rebound
Ferrari's first electric four‑door Luce, designed by LoveFrom, drew polarising criticism, caused a stock dip then rebound, saw its debut chassis auctioned for >$1.1 m and strong sales in China.
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[BUSINESS] 3 sourcesFerrari unveils EV Luce, then a limited-edition V12 manual car
Ferrari launched the Luce EV amid online backlash but secured strong orders, then announced a limited‑edition V12 manual model, highlighting its dual EV and combustion strategy.
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[BUSINESS] 2 sourcesFerrari faces internal shakeup as marketing chief departs amid electric Luce controversy
Ferrari’s electric Luce draws mixed reactions and an eight‑percent share drop, while longtime marketing chief Enrico Galliera leaves, to be succeeded by ex‑BMW Italy head Massimiliano Di Silvestre.
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[BUSINESS] 2 sourcesFerrari names new marketing chief amid Luce electric car criticism
Ferrari has named former BMW Italy boss Massimiliano Di Silvestre as its new chief marketing and commercial officer, succeeding long‑time head Enrico Galliera as the brand deals with backlash over its first EV,
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[BUSINESS] 6 sourcesFerrari Luce EV sells out in China despite backlash
Ferrari’s first electric sedan, the Luce, sold out its 88‑unit China allocation within hours despite design backlash; the launch led to a leadership change and a stock dip, but demand among China’s ultra‑wealth
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[BUSINESS] 22 sourcesFerrari Luce sells out all 88 units allocated to China
Ferrari’s first EV, the Luce, sold all 88 Chinese allocations instantly at about $586 k each—price ~7 % below Europe—despite design criticism, a brief share dip, and a senior marketing reshuffle.
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[BUSINESS] 2 sourcesFerrari's electric Luce triggers marketing head departure
Ferrari’s Luce electric car sparked criticism and a stock dip, and weeks later longtime marketing chief Enrico Galliera left, to be succeeded by Massimiliano Di Silvestre.
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[BUSINESS] 2 sourcesFerrari faces executive reshuffle and surge in EV demand after Luce launch
Ferrari’s Luce EV launch sparked a leadership change after a criticized debut, while the car sold out fast, prompting supply‑chain pressure and lithium‑cobalt price rises.
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[BUSINESS] 2 sourcesFerrari electric debut triggers 8% stock plunge
Ferrari's first all‑electric model, the Luce, priced over €500,000, caused an 8% share drop on 26 May 2026 and led to the marketing chief's resignation.
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[BUSINESS] 2 sourcesFerrari electric Luce model faces backlash over design and price
Ferrari's $640k electric Luce is under fire for its unpopular design, high price, and involvement of former Apple designers, sparking criticism from former chairman Montezemolo and a stock drop of about 8%.
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[BUSINESS] 8 sourcesFerrari appoints former BMW Italy chief as new marketing head after Galliera's exit
Ferrari’s long‑time marketing chief Enrico Galliera resigns after 16 years; ex‑BMW Italy boss Massimiliano Di Silvestre will take over on July 1, amid criticism of the new Luce EV.
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[BUSINESS] 2 sourcesFerrari's electric Luce debut triggers design critique and marketing leadership change
Ferrari's first electric car, the Luce, sparked design criticism and an 8% share drop, prompting a new marketing director appointment.
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[BUSINESS] 4 sourcesFerrari Names Former BMW Executive as New Marketing Chief Amid Luce EV Launch Fallout
Ferrari’s long‑time marketing chief Enrico Galliera leaves, replaced by former BMW Italia exec Massimiliano Di Silvestre, as the firm navigates backlash from its first electric car, the Luce.
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[BUSINESS] 17 sourcesFerrari appoints new marketing chief following Luce EV launch criticism
Ferrari’s first EV, the Luce, faced heavy design criticism and an 8% share drop; weeks later marketing chief Enrico Galliera quit after 16 years, replaced by former BMW Italy head Massimiliano Di Silvestre.
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[BUSINESS] 5 sourcesFerrari denies any forced purchase of its €550,000 Luce electric car
Ferrari refutes rumors that it forces buyers to purchase the €550,000 Luce electric car to access limited models, saying such pressure would ruin its resale value.
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[BUSINESS] 2 sourcesFerrari to unveil new model in July 2026 and launch its first fully electric car
Ferrari will present a new model in July 2026, keeping combustion, hybrid and electric options, and unveiled its first all‑electric car, Luce, which may be key for collector allocations.
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[BUSINESS] 8 sourcesFerrari rejects claims of forced Luce purchases to protect customer status
Ferrari’s CMO Enrico Galliera denied rumors that dealers pressure customers to buy the Luce electric model to preserve elite status, calling the claims false and warning such tactics would hurt the brand.
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[BUSINESS] 2 sourcesFerrari Luce electric sedan draws controversy over buyer pressure
Ferrari's €550k electric Luce faces backlash over alleged buyer pressure to keep exclusive model slots, which the company denies, while highlighting strong reservations and high performance specs.
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[BUSINESS] 2 sourcesFerrari makes electric Luce a loyalty gateway for wealthy buyers
Ferrari is using its €550,000 electric Luce as a loyalty tool, suggesting that buying the car could grant wealthy clients priority for future exclusive Ferrari models.
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[BUSINESS] 3 sourcesFerrari Luce EV Seen as Loyalty Test for Collectors
Ferrari’s new €550k electric Luce may be used as a loyalty test, with the brand saying allocation depends on long‑term relationships, not specific purchases.
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[BUSINESS] 5 sourcesFerrari launches Luce, its first fully electric model, igniting design debate and market speculation
Ferrari’s first electric car, the €550k Luce, draws criticism for its design, impacts the stock, targets Chinese buyers, and may become a collector’s gem.
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[TECHNOLOGY] 2 sourcesFerrari Luce electric supercar to undergo Euro NCAP safety crash test
Ferrari's first EV, the Luce, unveiled in Italy with 1,050 hp and a €550k price tag, will face Euro NCAP's costliest safety crash test, targeting a five‑star rating and influencing global safety assessments.
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[TECHNOLOGY] 5 sourcesFerrari to submit $1 million Luce electric SUV for Euro NCAP crash test
Ferrari’s $1 million Luce electric SUV will undergo Euro NCAP crash testing, and CEO Benedetto Vigna says the marque will keep making thermal and hybrid cars alongside the new model.
Sources
1001infos.net · 24-ore.com · 24emilia.com · 36kr.com · 3cat24.cat · 4-4-2.com · 7news.com.au · actualidadmotor.com · adevarul.ro · aeiou.pt · aet.irost.ir · affaritaliani.it · akhbarona.com · aktienkurs-orderbuch.finanznachrichten.de · albeu.com · allgaeuer-anzeigeblatt.de · alltomelbil.se · allymphotography.com · alvolante.it · amica.de · amitahmadi.com · analyticsinsight.net · apach57.fr · apjii.or.id · ar.motor1.com · ara.cat · arenait.net · aripaev.ee · arstechnica.com · assodigitale.it · aula.elmundo.es · auto-moto.com · auto.everyeye.it · auto.hwupgrade.it · autoappassionati.it · autoblog.it · autoblog.md · autocar.co.nz · autoesporte.globo.com · autoevolution.com · autogaleria.pl · autogear.pt · autogids.be · autojournal.fr · autokaleidoskop.cz · automesseweb.jp · automobile-propre.com · autonocion.com
This summary has been updated 19 times: see revision history