Ferrari Luce launch, China debut, Monterey auction

Timeline

1. 2 days ago

   [BUSINESS] 3 sources

   Ferrari auction in Monterey features seven iconic hypercars

   Seven iconic Ferraris, including the 288 GTO and Luce “Chassis 0,” will be auctioned in Monterey, California, on Aug 14‑15, 2026, featuring low‑mileage examples and famous former owners.

2. 2 days ago

   [BUSINESS] 5 sources

   Ferrari launches limited‑edition Luce electric sedan in China for $586,600

   Ferrari unveiled the limited‑edition Luce electric sedan in China, pricing it at $586,600 for 88 units—all sold—7% below the European price, positioning it as a 5‑seat grand tourer against BYD and GAC rivals.

3. 7 days ago

   [BUSINESS] 4 sources

   Ferrari lifts earnings outlook as AI‑driven wealth fuels demand for ultra‑personalised supercars

   Ferrari raised its 2026 earnings forecast to €2.97 bn, boosted by limited‑edition models and AI‑driven demand for personalised options, while preparing its first electric car, the Luce.

4. 7 days ago

   [BUSINESS] 45 sources

   Ferrari Luce meets 2026 sales target, all units sold

   Ferrari’s all‑electric Luce sold out its sub‑500 2026 target in two months, driven by strong Chinese demand; CEO Vigna confirmed the goal was met and bio‑fuel tests are underway.

5. 9 days ago

   [BUSINESS] 47 sources

   Ferrari Luce meets 2026 sales target within two months despite design criticism

   Ferrari’s Luce hit its sub‑500‑unit 2026 sales target within two months, driven by strong Chinese demand, despite design backlash and a 6‑8 % share dip.

6. 12 days ago

   [TECHNOLOGY] 2 sources

   Goodwood Festival of Speed features historic GT40 reunion and unveils Ferrari Luce electric car

   Goodwood Festival of Speed showcased a historic GT40 reunion and debuted Ferrari's first electric car, the Luce, already sold out through 2027.

7. 14 days ago

   [BUSINESS] 3 sources

   Ferrari rare models set for Monterey auction in August

   Ferrari will auction its first electric Luce and a trio of low‑mileage classic Ferraris in Monterey on August 15, with proceeds to charity and high‑profile collectors expected.

8. 15 days ago

   [TECHNOLOGY] 2 sources

   Ferrari unveils electric supercar Luce, tested by Hamilton and Leclerc

   Ferrari’s new fully electric supercar Luce, producing 1,050 hp and 0‑100 km/h in 2.5 s, was test‑driven by Lewis Hamilton and Charles Leclerc, sparking mixed market reactions.

9. 19 days ago

   [BUSINESS] 10 sources

   Ferrari Luce first production model expected to fetch over $1 million at Monterey auction

   Ferrari’s first production electric model, the Luce chassis 0, will be auctioned at Monterey Car Week, with expectations to exceed $1.1 million; proceeds go to the Ferrari Foundation.

10. 24 days ago

    [BUSINESS] 5 sources

    Ferrari Luce electric car faces intense criticism despite marketing boost

    Ferrari’s first electric model, the Luce, sparked strong criticism but marketing chief sees the backlash as free advertising; sales will remain voluntary.

11. 27 days ago

    [BUSINESS] 9 sources

    Ferrari Luce electric supercar sparks controversy, auction and market rebound

    Ferrari's first electric four‑door Luce, designed by LoveFrom, drew polarising criticism, caused a stock dip then rebound, saw its debut chassis auctioned for >$1.1 m and strong sales in China.

12. about 1 month ago

    [BUSINESS] 3 sources

    Ferrari unveils EV Luce, then a limited-edition V12 manual car

    Ferrari launched the Luce EV amid online backlash but secured strong orders, then announced a limited‑edition V12 manual model, highlighting its dual EV and combustion strategy.

13. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari faces internal shakeup as marketing chief departs amid electric Luce controversy

    Ferrari’s electric Luce draws mixed reactions and an eight‑percent share drop, while longtime marketing chief Enrico Galliera leaves, to be succeeded by ex‑BMW Italy head Massimiliano Di Silvestre.

14. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari names new marketing chief amid Luce electric car criticism

    Ferrari has named former BMW Italy boss Massimiliano Di Silvestre as its new chief marketing and commercial officer, succeeding long‑time head Enrico Galliera as the brand deals with backlash over its first EV,

15. about 1 month ago

    [BUSINESS] 6 sources

    Ferrari Luce EV sells out in China despite backlash

    Ferrari’s first electric sedan, the Luce, sold out its 88‑unit China allocation within hours despite design backlash; the launch led to a leadership change and a stock dip, but demand among China’s ultra‑wealth

16. about 1 month ago

    [BUSINESS] 22 sources

    Ferrari Luce sells out all 88 units allocated to China

    Ferrari’s first EV, the Luce, sold all 88 Chinese allocations instantly at about $586 k each—price ~7 % below Europe—despite design criticism, a brief share dip, and a senior marketing reshuffle.

17. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari's electric Luce triggers marketing head departure

    Ferrari’s Luce electric car sparked criticism and a stock dip, and weeks later longtime marketing chief Enrico Galliera left, to be succeeded by Massimiliano Di Silvestre.

18. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari faces executive reshuffle and surge in EV demand after Luce launch

    Ferrari’s Luce EV launch sparked a leadership change after a criticized debut, while the car sold out fast, prompting supply‑chain pressure and lithium‑cobalt price rises.

19. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari electric debut triggers 8% stock plunge

    Ferrari's first all‑electric model, the Luce, priced over €500,000, caused an 8% share drop on 26 May 2026 and led to the marketing chief's resignation.

20. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari electric Luce model faces backlash over design and price

    Ferrari's $640k electric Luce is under fire for its unpopular design, high price, and involvement of former Apple designers, sparking criticism from former chairman Montezemolo and a stock drop of about 8%.

21. about 1 month ago

    [BUSINESS] 8 sources

    Ferrari appoints former BMW Italy chief as new marketing head after Galliera's exit

    Ferrari’s long‑time marketing chief Enrico Galliera resigns after 16 years; ex‑BMW Italy boss Massimiliano Di Silvestre will take over on July 1, amid criticism of the new Luce EV.

22. about 1 month ago

    [BUSINESS] 2 sources

    Ferrari's electric Luce debut triggers design critique and marketing leadership change

    Ferrari's first electric car, the Luce, sparked design criticism and an 8% share drop, prompting a new marketing director appointment.

23. about 1 month ago

    [BUSINESS] 4 sources

    Ferrari Names Former BMW Executive as New Marketing Chief Amid Luce EV Launch Fallout

    Ferrari’s long‑time marketing chief Enrico Galliera leaves, replaced by former BMW Italia exec Massimiliano Di Silvestre, as the firm navigates backlash from its first electric car, the Luce.

24. about 1 month ago

    [BUSINESS] 17 sources

    Ferrari appoints new marketing chief following Luce EV launch criticism

    Ferrari’s first EV, the Luce, faced heavy design criticism and an 8% share drop; weeks later marketing chief Enrico Galliera quit after 16 years, replaced by former BMW Italy head Massimiliano Di Silvestre.

25. about 2 months ago

    [BUSINESS] 5 sources

    Ferrari denies any forced purchase of its €550,000 Luce electric car

    Ferrari refutes rumors that it forces buyers to purchase the €550,000 Luce electric car to access limited models, saying such pressure would ruin its resale value.

26. about 2 months ago

    [BUSINESS] 2 sources

    Ferrari to unveil new model in July 2026 and launch its first fully electric car

    Ferrari will present a new model in July 2026, keeping combustion, hybrid and electric options, and unveiled its first all‑electric car, Luce, which may be key for collector allocations.

27. about 2 months ago

    [BUSINESS] 8 sources

    Ferrari rejects claims of forced Luce purchases to protect customer status

    Ferrari’s CMO Enrico Galliera denied rumors that dealers pressure customers to buy the Luce electric model to preserve elite status, calling the claims false and warning such tactics would hurt the brand.

28. about 2 months ago

    [BUSINESS] 2 sources

    Ferrari Luce electric sedan draws controversy over buyer pressure

    Ferrari's €550k electric Luce faces backlash over alleged buyer pressure to keep exclusive model slots, which the company denies, while highlighting strong reservations and high performance specs.

29. about 2 months ago

    [BUSINESS] 2 sources

    Ferrari makes electric Luce a loyalty gateway for wealthy buyers

    Ferrari is using its €550,000 electric Luce as a loyalty tool, suggesting that buying the car could grant wealthy clients priority for future exclusive Ferrari models.

30. about 2 months ago

    [BUSINESS] 3 sources

    Ferrari Luce EV Seen as Loyalty Test for Collectors

    Ferrari’s new €550k electric Luce may be used as a loyalty test, with the brand saying allocation depends on long‑term relationships, not specific purchases.

31. about 2 months ago

    [BUSINESS] 5 sources

    Ferrari launches Luce, its first fully electric model, igniting design debate and market speculation

    Ferrari’s first electric car, the €550k Luce, draws criticism for its design, impacts the stock, targets Chinese buyers, and may become a collector’s gem.

32. about 2 months ago

    [TECHNOLOGY] 2 sources

    Ferrari Luce electric supercar to undergo Euro NCAP safety crash test

    Ferrari's first EV, the Luce, unveiled in Italy with 1,050 hp and a €550k price tag, will face Euro NCAP's costliest safety crash test, targeting a five‑star rating and influencing global safety assessments.

33. 2 months ago

    [TECHNOLOGY] 5 sources

    Ferrari to submit $1 million Luce electric SUV for Euro NCAP crash test

    Ferrari’s $1 million Luce electric SUV will undergo Euro NCAP crash testing, and CEO Benedetto Vigna says the marque will keep making thermal and hybrid cars alongside the new model.

This summary has been updated 8 times: see revision history