Ferrari launches limited‑edition Luce electric sedan in China for $586,600

Ferrari introduced the Luce, an ultra‑low electric sedan, to the Chinese market after its world debut in Rome at the end of May. The model is limited to 88 units, all of which have already been sold. In China the Luce is priced at $586,600, a 7 % discount compared with the European price of $626,000.

Ferrari positions the Luce as a five‑seat grand tourer rather than a pure performance machine. It will compete with high‑performance domestic electric models such as BYD’s Yangwang U9, priced at about $264,800, and GAC’s Hyptec SSR, priced around $189,200.