Ferrari launches Luce, its first fully electric model, igniting design debate and market speculation

Ferrari unveiled the Luce, the marque’s first fully electric vehicle, a four‑door liftback priced at about €550,000. The car was developed with the design firm LoveFrom, founded by former Apple chief design officer Jony Ive, introducing a minimalist aesthetic that contrasts with Ferrari’s traditional emphasis on lightweight, high‑engine‑revving sports cars. Western media and many enthusiasts reacted negatively, questioning whether the Luce can retain Ferrari’s iconic sound and emotional identity. The launch coincided with a dip in Ferrari’s share price, which analysts linked to the model’s reception.

Industry observers note that the Luce appears aimed at the growing Chinese luxury market, where consumers are said to favor novel styling cues. The vehicle was recently spotted in Palm Springs, California, during a commercial shoot, generating further online discussion. Some commentators argue the Luce could become a coveted collector’s item, citing the mixed resale performance of recent Ferrari models such as the Purosangue, which has appreciated, versus others that have depreciated. The Luce thus represents both a technological milestone for the brand and a flashpoint for debate over Ferrari’s future direction.