Ferrari Luce electric supercar sparks controversy, auction and market rebound

Ferrari unveiled the Luce, its first fully electric four‑door sedan, delivering 1,035 hp, a top speed of 310 km/h and a price above €500 000. The car’s exterior, designed by LoveFrom (Jony Ive and Marc Newson), has drawn polarising criticism, with some fans branding it an “Apple Car” while the brand says the design is intentional.

Marketing director Emanuele Carando said the backlash was larger than expected, but Ferrari views the attention as free publicity. The launch triggered a sharp fall in Ferrari’s share price, which later recovered, ending the quarter 14 % higher than the post‑launch low though still down about 24 % on a 12‑month basis.

The first production chassis, designated “Chassis 0”, will be auctioned at Monterey Car Week in August by RM Sotheby’s with no reserve price. Estimates exceed $1.1 million and the proceeds will fund the Ferrari Foundation’s education projects.

Meanwhile, sales in China have been strong, with 88 units sold at a price of roughly ¥3.99 million (≈$586 000), representing a modest discount to the European price. The Luce is part of Ferrari’s broader strategy to electrify 20 % of its lineup by 2030, alongside hybrid and internal‑combustion models.