started · updated
Ferrari Luce electric supercar spotted in Hong Kong
Ferrari's first electric model, the Luce, has begun appearing in public, notably being spotted in Hong Kong. The vehicle represents a strategic shift for the Maranello-based manufacturer, aimed at capturing new customer segments, particularly in Asian markets, who may be less interested in traditional internal combustion engines.
The Luce has generated significant debate among enthusiasts due to its unconventional design, which differs from traditional Ferrari styling. Despite mixed reactions to its aesthetics, the model has already seen commercial success, with a recent auction of a unit reaching a record figure and the car meeting initial sales targets.
In terms of aftermarket interest, Vossen Wheels has released digital renders for a tuning concept of the Luce. The concept features ultra-lightweight forged G2-13T wheels, a lowered suspension, and a prominent rear wing designed to enhance downforce.