Ferrari Luce EV Seen as Loyalty Test for Collectors

Ferrari’s first fully electric model, the Luce, is a four‑door, over‑€550,000 vehicle that has sparked debate among collectors. Industry sources claim the car is being used by Maranello as a "loyalty test," where purchasing the Luce could improve a client’s chances of receiving future limited‑run or hyper‑car allocations. Ferrari officially denies the practice, stating that allocation decisions are based on long‑term relationships and purchase history, not on buying specific models. The company’s limited‑production strategy—fewer than 14,000 cars a year and a deliberate scarcity policy—has traditionally driven desirability, and the Luce’s controversial design has intensified speculation. Collectors in Europe and Asia are discussing whether buying the Luce, despite its divisive appearance, may act as a “passport” to later exclusive models, while Ferrari maintains that no such requirement exists.