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[BUSINESS] · United States, Italy · 100 sources

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Ferrari Luce electric car sells for record $40 million at auction

The first production model of the Ferrari Luce, the brand's inaugural all-electric vehicle, sold for a record-breaking $40 million at an RM Sotheby’s charity auction during Monterey Car Week in California. The vehicle, identified as “Chassis 0,” was a bespoke creation through the Ferrari Tailor Made program, featuring a unique Madreperla Semi-Gloss finish that shifts between green and violet, along with a Perla Le Mans metallic leather interior.

This sale sets a new benchmark for the highest price ever paid for a new car at auction, surpassing the previous Ferrari record of $26 million set by a Daytona SP3 in 2025. The Luce, designed in collaboration with Sir Jony Ive and Marc Newson of LoveFrom, has been a subject of debate among enthusiasts due to its departure from traditional internal combustion designs and its five-seat configuration.

All proceeds from the auction will be donated to the Ferrari Foundation to support global educational initiatives. While the buyer's identity was initially kept private in some reports, other accounts identify the purchaser as American investor and philanthropist Herbert Wertheim. The vehicle is scheduled to be delivered to its new owner in the first quarter of 2027.

Entities

Ferrari · Ferrari Foundation · Ferrari Luce · Herbert Wertheim · Jony Ive · Monterey · Monterey Car Week · RM Sotheby's · RM Sotheby’s

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