Ferrari to unveil new model in July 2026 and launch its first fully electric car

Ferrari announced that a new model will be presented in July 2026, reinforcing its multi‑energy strategy that keeps internal‑combustion, hybrid and electric powertrains alive. The company said it will continue offering V8, V10 and V12 engines while expanding its hybrid range and moving toward a pure‑electric model.

The first fully electric Ferrari, named Luce, was revealed in late May 2026. While official details are limited, analysts suggest the Luce could become a prerequisite for collectors seeking access to the marque’s ultra‑limited series, reflecting Ferrari’s long‑standing allocation system that rewards loyal, frequent buyers. The brand has not confirmed any such policy.