Ferrero India launches Ferrero Rocher Bars in premium segment

Ferrero India has expanded its brand presence by launching Ferrero Rocher Bars, marking the brand's first entry into the premium chocolate bar segment in India. The 90g bars are available in two variants: Classic Hazelnut and 70 percent Cocoa Hazelnut.

This strategic move aims to transition the brand from being primarily associated with formal gifting to being used for personal indulgence and home sharing. The launch is supported by a marketing campaign titled ‘Ferrero Rocher is a Bar,’ featuring actor Hrithik Roshan.

Initial distribution will focus on quick commerce platforms, with subsequent plans to expand into modern trade and premium stores in major metropolitan markets. The product is priced at an MRP of Rs 499 per 90g pack. The expansion comes as the Indian chocolate market continues to grow, with premium segments expected to see significant annual growth through 2031.