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2 clusters · 4 sources · 4 days · First seen · Last updated

Ferrero India premium chocolate bar launch

Overview

Ferrero India has expanded its product portfolio by introducing Ferrero Rocher Bars into the Indian premium chocolate segment. The launch includes two 90g variants, Classic Hazelnut and 70 percent Cocoa Hazelnut, priced at Rs 499 per pack.

This strategic move aims to transition the brand from a focus on formal gifting toward personal indulgence and home sharing. Initial distribution is targeting quick-commerce platforms, with future plans to expand into modern trade and premium stores in major metropolitan areas. The expansion occurs as the Indian chocolate market evolves, with increasing competition from homegrown brands utilizing local cacao and artisanal processes.

Entities

Ferrero Rocher · Ferrero India · Hrithik Roshan

Timeline

  1. 11 days ago

    [BUSINESS] 2 sources
    Ferrero India launches premium chocolate bars to expand market reach

    Ferrero India is entering the premium chocolate bar segment with new Ferrero Rocher Bar variants, as homegrown Indian chocolate brands increasingly compete with global giants using local ingredients.

  2. 15 days ago

    [BUSINESS] 2 sources
    Ferrero India launches Ferrero Rocher Bars in premium segment

    Ferrero India has launched Ferrero Rocher Bars in two variants, aiming to move the brand from formal gifting into the premium chocolate bar segment for personal indulgence.

Sources

foodtechnetwork.in · manhattan.edu · news18.com · socialsamosa.com