Ferrero India launches premium chocolate bars to expand market reach

Ferrero India has expanded its product portfolio by introducing Ferrero Rocher Bars to the Indian market. Moving beyond its traditional praline and gifting formats, the brand is entering the premium chocolate bar segment with two 90g variants: Classic Hazelnut and 70% Cocoa Hazelnut. Both products are priced at Rs 499 and will initially be available through quick-commerce platforms to target consumers seeking convenient, personal indulgence.

This expansion occurs amidst a broader evolution in India’s chocolate industry. While multinational companies maintain a strong presence, homegrown Indian brands are increasingly competing by utilizing local cacao, regional flavors, and artisanal bean-to-bar processes. These domestic makers are leveraging consumer interest in provenance and craftsmanship to establish a distinct identity within the market.