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[BUSINESS] · Brazil · 8 sources

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Fiat updates Brazilian lineup with 2027 Pulse and Argo X preparations

Fiat is restructuring its vehicle lineup in Brazil, notably with the launch of the 2027 Fiat Pulse. The new Pulse range introduces the BlackMotion special edition, which features a darkened aesthetic including a black roof, 16-inch alloy wheels, and gloss black mirrors. To optimize the portfolio and avoid competition with the new Jeep Avenger, Fiat has removed the Impetus T200 Hybrid and the non-electrified T200 CVT versions. The Audace T200 MHEV version also sees a technical change, with power decreasing to 116 cv on ethanol.

In addition to the Pulse updates, Fiat is preparing for the 2026 launch of the Argo X, a new generation hatchback inspired by the European Grande Panda and potentially featuring 12V mild-hybrid (MHEV) technology. To clear existing inventory before the Argo X arrives, the company is offering significant discounts on the current Argo model, with some versions seeing price reductions of up to R$ 22,900, particularly for the PCD (people with disabilities) segment.

Other commercial activities include special pricing for the Fiat Fastback for PCD customers and promotional campaigns for the Mobi, which remains one of the most affordable vehicles in the Brazilian market.

Entities

Betim · Brazil · Fiat · Jeep · Stellantis