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[BUSINESS] · Poland · 2 sources

Fiat launches Grizzly SUV family for the Polish market

Fiat announced the upcoming release of two new models, the Grizzly and the Grizzly Fastback, positioned as family‑oriented SUVs and crossovers. The brand aims to fill a gap in its Polish lineup, which currently offers only the 500, 600 and smaller models, and to recapture customers who previously bought the Punto, Panda or Tipo. The new vehicles are expected to arrive in dealerships by early 2027, with pricing that Stellantis hopes will be competitive. Fiat sees the Grizzly range as a key opportunity to boost sales and strengthen its dealer network in Poland.

The announcement follows the positive reception of the Grande Panda, which helped improve Fiat’s image by highlighting its ability to produce simple, affordable cars. Dealers view the larger Grizzly as a way to attract families and fleet buyers seeking more space and a higher driving position.