Fiat launches Grizzly SUVs in Europe and rolls out major discount campaign in Brazil

Fiat unveiled teaser images of two new sport‑utility vehicles for the European market, labelled Grizzly and Grizzly Fastback. The models are positioned in the compact C‑segment and are meant to broaden Fiat’s family‑mobility range. CEO Olivier Francois said the vehicles embody “smart, accessible mobility” and target urban families seeking spacious, comfortable cars.

In Brazil, Fiat began a sales promotion titled “Maior Dia D dos últimos 50 anos da Fiat,” running until 19 July at more than 500 dealerships. Discounts of up to R$ 69,200 are offered on a range of models, including the Strada, Toro, Argo, Fastback and Abarth versions, with additional financing incentives and bonus amounts for corporate and rural customers.