Finnish mobile operator satisfaction shows sharp divide in EPSI study

The Mobiili EPSI 2026 study reveals a significant divide in customer satisfaction among Finnish mobile operators. While overall satisfaction for consumer mobile subscriptions fell to an index of 67.2, individual operator experiences vary widely, with a gap of nearly 19 index points between the highest and lowest performers.

Moi emerged as the leader in consumer satisfaction with 79 points, outperforming the industry average in product quality, value for money, customer loyalty, and digital services. Other top consumer performers included Oomi Mobiili (76.5), DNA (71.2), and Telia (69.2). Elisa ranked at the bottom of the consumer list with 60 points, following an 11-point decline.

In the business customer segment, Telia led with 73.4 points, followed by DNA at 71.7. Elisa recorded the lowest satisfaction among business customers with 60.8 points.