FIRST sportsbook platform launches in Argentina via ONDISS and City Center Online

FIRST, a Tier‑1 sportsbook technology provider, entered the Argentine regulated online betting market on 23 July 2026 through a partnership with Argentine iGaming platform ONDISS and operator City Center Online. The integration adds a dedicated sports‑betting vertical to City Center Online’s portfolio, making it one of the first .bet.ar operators to offer online sports wagering in the province of Santa Fe, which was recently authorized by the Santa Fe Lottery.

Founder and CEO Tom Light said the partnership delivers “technology built for real market conditions… speed, control and product depth players in Argentina expect.” ONDISS CEO Facundo Giorgi added that the deal expands ONDISS’s role as a gateway for international suppliers into Latin America. The launch positions FIRST for further expansion across Argentina’s estimated $1.74 billion sports‑betting market.