Get alerts on this situation
We’ll email you as it develops, and you can follow the whole thread from day one.
Unsubscribe anytime.
[SITUATION] · [ACTIVE]
3 clusters · 6 sources · 24 days · First seen · Last updated
Categories: BUSINESS
Argentina online sports betting expansion
Entities: ONDISS · City Center Online · Santa Fe Lottery · MelBet · FIRST.bet
Overview
In early July 2026, Argentine operator Cuatrobet broadened its live‑betting offering, adding football, tennis, basketball and esports markets with real‑time wagering, peso‑denominated stakes and promotional bonuses for new users.
By late July, Tier‑1 sportsbook technology firm FIRST entered Argentina through a partnership with local iGaming platform ONDISS and operator City Center Online, launching a dedicated sports‑betting vertical on the .bet.ar domain in Santa Fe after the province approved online sports betting.
The rollout continued on 27 July when international operator Melbet launched a full online casino and sports‑betting platform for Argentine players. Melbet offers a wide range of sports markets, mobile‑app access and multiple payment methods—including cards, e‑wallets and cryptocurrencies—under international licensing and SSL encryption. The addition of Melbet further diversifies the rapidly expanding, regulated $1.74 billion Argentine online sports‑betting sector, reinforcing the momentum of new technology providers and operators entering the market.
Timeline
-
2 days ago
[BUSINESS] 2 sourcesFIRST.bet and Melbet expand online sports betting in ArgentinaFIRST.bet partners with ONDISS to launch sportsbook tech via City Center Online, while Melbet offers a full casino and sports betting platform to Argentine users.
-
6 days ago
[BUSINESS] 2 sourcesFIRST sportsbook platform launches in Argentina via ONDISS and City Center OnlineFIRST’s sportsbook technology launches in Argentina via ONDISS and City Center Online, adding a regulated sports‑betting vertical in Santa Fe’s newly authorized market.
-
26 days ago
[BUSINESS] 2 sourcesCuatrobet expands live betting platform in ArgentinaCuatrobet launches live betting in Argentina, offering real‑time wagers on multiple sports, peso deposits, and a welcome bonus.
Sources
alienwp.com · casinoguardian.co.uk · criptotendencia.com · jc.edu.pk · seminariocordoba.org.ar · zonadeazar.com