FIRST.bet and Melbet expand online sports betting in Argentina

FIRST.bet has entered the Argentine market through a partnership with ONDISS, integrating its sportsbook technology with regulated operator City Center Online. The launch follows the Santa Fe Lottery’s recent approval of online sports betting and aims to improve settlement speed and real‑time betting markets. Company leaders, including FIRST.bet founder Tom Light and ONDISS chief Facundo Giorgi, highlighted the partnership’s role in supporting growth across Latin America’s regulated gaming sector.

Separately, international operator Melbet offers a comprehensive online casino and sports betting platform to Argentine users. Founded in 2012, Melbet provides a wide range of sports markets, mobile‑app access, and multiple payment options—including cards, e‑wallets and cryptocurrencies—under international licensing and SSL encryption. The service targets Argentine bettors with competitive odds and real‑time updates across more than 30 sports disciplines.