Fisher-Price launches inaugural Mini Marathon in New York City

Fisher-Price hosted its first Mini Marathon at Union Square in New York City on October 27, 2026. The event, held in partnership with The Mom Walk Collective, brought together more than 50 families to celebrate early childhood milestones and babies’ first steps.

The event featured a 26.2-foot racecourse inspired by traditional marathons. Robin Arzón, Vice President of Fitness Programming and Head Instructor at Peloton, participated as a host to lead movement sessions. Participants used Fisher-Price walkers, including the 2-in-1 Musical Penguin Activity Walker and the Moves with You Turtle Walker, to navigate the course.

Following the New York City kickoff, Fisher-Price plans to expand the Mini Marathon to five additional cities through the end of 2026: Huntington Beach, California; Dallas, Texas; Tampa, Florida; Denver, Colorado; and Pittsburgh, Pennsylvania.