Flipkart launches Pay Later service in India

Flipkart has introduced a new credit service called **Flipkart Pay Later** for Indian shoppers. The offering lets customers buy items now and defer payment for up to 30 days, split purchases into three installments, or choose EMI plans ranging from three to twelve months. The programme is powered through a partnership with **PayU Finance** and will be available on Flipkart’s main site as well as on Myntra and Flipkart Minutes.

The launch comes just before the company’s Freedom Sale, which begins on 8 August. During the sale, SBI Card users receive up to 10 % instant cashback on purchases made with the new Pay Later options. The service expands Flipkart’s existing payment methods, adding flexible credit options to its e‑commerce platform.