Formula 1 and Disney extend partnership through 2028

Formula 1 and Disney have announced an extension of their “Fuel the Magic” partnership through the end of the 2028 season. The collaboration, unveiled at the D23 convention in Los Angeles, will integrate the Disney and Pixar Cars franchise into global promotional and merchandising activities alongside existing initiatives like “Mickey & Friends.”

A major highlight of this expanded deal is the appearance of the character Lightning McQueen at the Monza National Circuit during the Formula 1 Pirelli Italian Grand Prix. The character is expected to debut with a new celebratory livery to celebrate the 20th anniversary of the Cars franchise.

To coincide with these events, a new merchandise collection featuring six exclusive items, including Mattel die-cast models and apparel, will be released. A digital preview is scheduled for August 14, followed by a global launch on August 27.